|Technological soundness Center of technology Core of production-technology development High-Tech
|New Young company New production technologies
|Realistic technologies Mid-tier company Harmony and application
|Combination of shapes Partnerships and joint research with various companies
|Shape of a flower Fully blossoming technological prowess as a global R&D institute
The green color depicted in KITECH's symbol represents realistic, top-quality, and harmonious technologies, along with a strong mid-tier presence. The blue color element, symbolizing cutting-edge innovation, along with the circle anchored within the other forms, are used to describe KITECH as being at the center of core technologies and, at the same time, to depict the soundness of its technological prowess.
The combination of each element epitomizes partnerships and joint research activities with a wide range of companies. The overall shape of a flower created thereby amplifies KITECH's ambition and energy towards cutting-edge production technologies and the blossoming of its technological prowess as a global research institute. Because this symbol is one of the most important elements in projecting KITECH's image, it should always be used accurately in accordance with the detailed requirements described in the manual and should be managed carefully.
When using the symbol, it should be produced accurately based on enlargement and printing done with a computer or on a grid-scale when drawn manually.
Logotype Horizontal logo types
Along with the symbol, KITECH's logo types are one of the most basic elements that convey the visual image of KITECH. The logo types are structured to promote harmony with its symbols rooted in thorough examinations. Because the logo types express the official name of KITECH, they should be used accurately and managed strictly in accordance with the detailed requirements illustrated in this manual.
To use the logo, data files provided along with this manual should be reduced or enlarged. When data files are not available, a grid should be used to accurately produce these logo types.
Along with the symbol and logo types, the color palette is another basic element that is critical to projecting the visual image of KITECH. The main color is used in applied designs to boldly express the KITECH image across all categories. On special occasions, the sub color can be used to supplement the main color; in such cases, caution must be exercised so as not to compromise the main color.
In four-color process printing, depending on the type of paper, printing plate, and printing machine, the value of the colors may not be reproduced strictly as illustrated in this manual. Therefore, when producing prints, always print a proof to compare with the pantone. When the color difference is noticeable, the value should be modified. Meticulous attention should be paid when applying colors. When using colors not described in this manual, consultation with the CI-management division is required.
Design review of KITECH's basic mascot
KITECH's mascot, Dr. K, is a super-deformed mascot-type character. The figure is designed to convey KITECH's role as a facilitator that walks alongside SMEs. The costume and oversized glasses are futuristic, and the symbol attached on the chest manifests the representation of KITECH. Dr. K, whose name is formed in the combination of "a doctor," indicating expertise, and "K" for KITECH, is full of curiosity and research spirit and is committed to developing new technologies.
[Copyright registered: No. C-2017-032363; Copyright holder: KITECH]
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